About us

Desh Ki Sehat, Desh Ka Namak

Over the last two decades, Tata Salt has lived up to its claim of being 'Desh Ka Namak'.

As of June, 2019, more than 90,000 metric tonnes of Tata Salt is sold through over 19 lakh retail outlets reaching 161 million households across the country each month. The brand has managed to achieve these robust figures by consistently delivering health-aware products. The key to the brand's success lies in the superior product quality of Tata Salt.

Today, Tata Salt is the market leader in the national branded salt category and has also been consistently named as one of India's most trusted food brands since 2003 (By The Economic Times Brand Equity's 'Most Trusted Brands' survey conducted by AC Nielsen). While competitors have come and gone, innovative brand building over the years has helped build and maintain the trust consumers have placed in Tata Salt.

The initial 'Namak ho Tata ka — Tata Namak' and path breaking 'Desh ka Namak' ad campaigns creatively tapped into this emotional connect, reinforcing Tata Salt's leadership position in the marketplace as well as in the consumer's mind. As the brand continues to grow, an important aspect is identifying future market needs and innovatively addressing them. In this effort Tata Salt has launched a bouquet of products designed to cater to specific segments of consumers, offering them a choice of products that come with the trust of Tata Salt. Tata Salt Lite (low-sodium salt), Tata Salt Plus (iron-fortified salt), Sprinklers and speciality salts like Tata Rock Salt and Tata Black Salt have been launched in recent years further assaying the brand's commitment to its customers.

About Tata Consumer Products

Tata Consumer Products is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella. It is home to key brands such as Tata Tea, Tetley, Tata Salt and Tata Sampann. With a combined reach of over 200 million households in India, it has an unparalleled ability to leverage the Tata brand in consumer products.

We are on a mission to create a premier diversified consumer products company. Our strengths lie in our deep understanding of our consumers in India and in international markets, iconic market leading brands and wide consumer reach. We are committed to delivering high-quality, innovative, tasty and convenient products with goodness at its core. Our portfolio of products ranges from tea, coffee, water and ready-to-drink to salt, pulses, spices, ready-to-eat and more.

In the Beverages business, Tata Consumer Products is the 2nd largest player in branded tea in the world with over 330 million servings everyday across the world. Our brands include Tata Tea, Tetley, Vitax, Eight O’Clock Coffee, Himalayan Natural Mineral Water, Tata Coffee Grand and Joekels.

Beginning with the iconic Tata Salt that pioneered the crusade for iodisation in India, our Foods business is one of the most trusted food brands in India and we have extended our portfolio to include salt variants and nourishing food items. With Tata Sampann we bring the traditional wisdom of Indian food in a contemporary package to deliver the best of taste, nutrition and convenience.

Tata Consumer Products has grown through innovation, strategic alliances and acquisitions, and organic growth. The Company has a joint venture with Starbucks called Tata Starbucks Limited, to own and operate Starbucks cafés in India. Since the inauguration of the flagship store in Mumbai in October 2012, this 50:50 JV has expanded to 10 cities, with many more Starbucks stores planned across the country.

The Company also has a JV with PepsiCo in India, called NourishCo, which produces non-carbonated ready-to-drink beverages that focus on health and enhanced wellness. NourishCo produces and markets Tata Water Plus — India’s first nutrient water, and Tata Gluco Plus — an energizing, glucose-based flavoured drink. Himalayan water is also marketed and distributed through NourishCo.

The high-growth contemporary 'single-serve' business is also an important play for Tata Consumer Products. In the USA we have an agreement with Green Mountain Coffee Roasters’ Keurig single-serve machines for Eight O'Clock Coffee, with K-Fee for MAP Coffee in Australia, and with Tassimo in Canada for Tetley tea.

Sustainability is at the heart of our plans for long-term success. As industry leaders, it is important for us to build a future-ready business that will continue to meaningfully touch the lives of millions of people. Sustainable sourcing, waste management and climate change are some of the key focus areas and through our various environment and community focussed initiatives, we intend to be the consumer’s first choice in sustainable foods and beverages.

Multilayer Laminate Pouch

Household
  • Scrape out the residue; empty the pack
  • Ensure segregation of multi-layer lamina from other waste
  • Multi-layer plastics should be handed over only to the local body or authorised recycler for proper disposal / recycling
Public
  • Refrain from open burning of such plastic as it releases hazardous halogens, which have a negative impact on human health and climate change.
  • Avoid dumping of multi-layer plastic in public places like market areas, bus stands, railway stations, cinema halls, parks, community centres, roadside, etc.
  • Ensure disposal of multi-layer plastics in designated bins.

Jars (PET & Glass)

Household
  • Ensure the plastic / glass jar is empty
  • Remove plastic cap from glass jar
  • Remove paper wad from the cap of a jar
  • PET Jars can be squashed before disposing off to increase the capacity of the collection bins
  • Jars / caps should be handed over to the local body for proper disposal/ recycling or sold to the authorized recycler only
  • Foil Seal (Multilayer plastic) should be handed over to the Local body for proper disposal / recycling or sold to the authorized recycler only
Public
  • Refrain from open burning of such plastic as it releases hazardous halogens, which have a negative impact on human health and climate change
  • Avoid dumping of plastic bottles in public places like market areas, bus stands, railway stations, cinema halls, parks, roadside, etc.
  • Ensure disposal of jars in designated recycling bins in public places

Is your Salt Pure enough?

Salt is an irreplaceable ingredient in cooking. Therefore, it’s important to ensure that the salt you use is not impure or adulterated. Often, salt may seem to be pure if there are no particles or impurities that are immediately visible to the naked eye. However, this does not mean that the salt you are buying whether branded or loose, is 100-per cent pure.

Every pack of Tata Salt comes with a promise of purity - a promise that is ensured through its vacuum-evaporation manufacturing process.

Try this easy four-step purity test to check if your salt is pure:
Take a glass of water
Add a teaspoonful of salt and stir well
Once mixed, the water should be clear, with no visible particles
Visible particles are an indicator of impurities

Disposal guidelines

The disposal guidelines are brand independent. The images of products are for illustrative purpose only. Consumerism has increased the amount of plastic waste generated, and hence a 'circular economy' is imperative to facilitate the integration of economic and environmental well-being in a sustainable way. As a consumer goods industry, we need to overcome the challenges of the linear model” 'take-make-dispose', by moving to 'circular economy' with a focus on improving recycling, promoting re-use, and redesigning products.

Awards & Recognition

2016

Tata Salt - Bagged Bronze Abby Awards in Cause Marketing category for Desh ka Salaam Campaign

2016

Tata Salt - Bagged Silver Abby Award at Goafest in the Radio Category for Desh ka Salaam Campaign.

2015

Tata Salt has been elected as 'Mera Brand'. ConsumerWorld Awards January 2005.

2015

Tata Salt - Most Trusted Brands, Ranked 2 in a Survey conducted by Brand Equity Survey 2015.

2012

Tata Salt- is a part of "Superbrands" 2012

2012

Tata Salt- Most Trusted Brands, Ranked at No. 3 in top ten brands in India

2010

Tata Salt- Placed in the Economic Times Brand Equity "Hall of Fame"

2009

Tata Salt- Most Trusted Food Brand by Brand Equity Survey 2009.

2008

Nation's No 1 Food Brand, and No 3 Most Trusted Brand – Brand Equity ET Survey 2008.

2007

Tata Salt ranked No. 2 Food brand in Brand Equity Survey of India's most trusted brands.

2006

Tata Salt – wins Popular Consumer Award and title ‘Master Brand’ – Bharti Vidyapeeth’s Institute of Management Studies & Research

2006

Shriram Award for the Best Article in Marketing.

2006

Tata Salt ranked No. 1 Food brand in Brand Equity Survey of India's most trusted brands.

2005

FMCG Consumer Reaction Award Indira Group of Institutes March 2005.

2005

Tata Salt has been elected as 'Mera Brand' ConsumerWorld Awards January 2005.

2005

Tata Salt ranked No. 1 Food brand in Brand Equity Survey of India's most trusted brands.

2004

Tata Salt named Superbrand in FMCG brands category Superbrands India

2004

Tata Salt ranked No. 1 Food brand in Brand Equity Survey of India's most trusted brands.

2003

Tata Salt named Superbrand in FMCG brands category Superbrands India

2003

Tata Salt ranked No. 1 Food brand in Brand Equity Survey of India's most trusted brands.

2002

Tata Salt is among the Top 20 brands globally AC Nielsen's Winning Brands Global Database