Tata Salt Lite
The lighter side of life
Hypertension or high blood pressure is one of the leading health problems urban India suffers from. Stressful lifestyles coupled with altered food practices have led to an exponential increase in the occurrence of lifestyle diseases such as diabetes and high blood pressure.
A research undertaken by the Tata Salt team showed that over 40 per
cent of the adult population in India's cities suffers from hypertension,
a life-threatening condition that can be effectively managed by
the controlled intake of sodium.
In light of these findings, Tata Salt Lite is designed to provide consumers a convenient means by which to take preventive measures towards keeping the blood pressure and weight of family members in check.
Tata Salt Lite is a low-sodium salt specially formulated to provide 15 per cent less sodium than ordinary salt. Refined, iodised and potassium enriched, Tata Salt Lite was developed to address the need for a product that assists the management of blood pressure through lower sodium intake.