About us

Desh Ki Sehat, Desh Ka Namak

Over the last two decades, Tata Salt has lived up to its claim of being 'Desh Ka Namak'.

As of January, 2016, more than 70,000 metric tonnes of Tata Salt is sold through over 16.6 lakh retail outlets reaching 135 million households across the country each month. The brand has managed to achieve these robust figures by consistently delivering health-aware products. The key to the brand's success lies in the superior product quality of Tata Salt.

Today, Tata Salt is the market leader, commanding a share of over 24.7% of the national branded salt category. It has also been consistently named as one of India's most trusted food brands since 2003 (By The Economic Times Brand Equity's 'Most Trusted Brands' survey conducted by AC Nielsen). While competitors have come and gone, innovative brand building over the years has helped build and maintain the trust consumers have placed in Tata Salt.

The initial 'Namak ho Tata ka — Tata Namak' and path breaking 'Desh ka Namak' ad campaigns creatively tapped into this emotional connect, reinforcing Tata Salt's leadership position in the marketplace as well as in the consumer's mind. As the brand continues to grow, an important aspect is identifying future market needs and innovatively addressing them. In this effort Tata Salt has launched a bouquet of products designed to cater to specific segments of consumers, offering them a choice of products that come with the trust of Tata Salt. Tata Salt Lite (low-sodium salt), Tata Salt Plus (iron-fortified salt), Sprinklers and speciality salts like Tata Rock Salt and Tata Black Salt have been launched in recent years further assaying the brand's commitment to its customers.

Is your Salt Pure enough?

Salt is an irreplaceable ingredient in cooking. Therefore, it’s important to ensure that the salt you use is not impure or adulterated. Often, salt may seem to be pure if there are no particles or impurities that are immediately visible to the naked eye. However, this does not mean that the salt you are buying whether branded or loose, is 100-per cent pure.

Every pack of Tata Salt comes with a promise of purity - a promise that is ensured through its vacuum-evaporation manufacturing process.

Try this easy four-step purity test to check if your salt is pure:
Take a glass of water
Add a teaspoonful of salt and stir well
Once mixed, the water should be clear, with no visible particles
Visible particles are an indicator of impurities

Tata chemicals

Tata Chemicals Limited (TCL) is a global company with interests in businesses that focus on LIFE — living, industrial and farming essentials. Established in 1939 at Mithapur (in Gujarat, India), TCL is a part of the Tata group.The company is a pioneer and market leader in the Indian branded iodised salt segment through its brand, Tata Salt. It launched Tata Salt in 1983 with a production capacity of 5,512 tonnes a year and has steadily increased its capacity to 2.5 million tonnes a year. Over the years, it has gone from strength to strength, growing its market presence in India and overseas.

The manufacturing process of Tata Salt employs vacuum evaporation technology that ensures the end product is untouched by hand. The process begins at Tata Chemicals' Charkala Saltworks, located 45 km away from the main salt plant.

Here seawater is pumped into solar pans and concentrated by the process of natural evaporation.

This brine is then carried by pipeline to the Mithapur plant where sand and other extraneous material is removed. The concentrate is then fed into steam-heated vacuum evaporators from which a solid-liquid mix is obtained.

Tata Chemicals undertakes a plethora of initiatives to conserve natural resources and reduce emissions and waste at its operations, across geographies.

Disposal guidelines

The disposal guidelines are brand independent. The images of products are for illustrative purpose only. Consumerism has increased the amount of plastic waste generated, and hence a 'circular economy' is imperative to facilitate the integration of economic and environmental well-being in a sustainable way. As a consumer goods industry, we need to overcome the challenges of the linear model” 'take-make-dispose', by moving to 'circular economy' with a focus on improving recycling, promoting re-use, and redesigning products.

Multilayer Laminate Pouch

Household
  • Scrape out the residue; empty the pack
  • Ensure segregation of multi-layer lamina from other waste
  • Multi-layer plastics should be handed over only to the local body or authorised recycler for proper disposal / recycling
Public
  • Refrain from open burning of such plastic as it releases hazardous halogens, which have a negative impact on human health and climate change.
  • Avoid dumping of multi-layer plastic in public places like market areas, bus stands, railway stations, cinema halls, parks, community centres, roadside, etc.
  • Ensure disposal of multi-layer plastics in designated bins.

Jars (PET & Glass)

Household
  • Ensure the plastic / glass jar is empty
  • Remove plastic cap from glass jar
  • Remove paper wad from the cap of a jar
  • PET Jars can be squashed before disposing off to increase the capacity of the collection bins
  • Jars / caps should be handed over to the local body for proper disposal/ recycling or sold to the authorized recycler only
  • Foil Seal (Multilayer plastic) should be handed over to the Local body for proper disposal / recycling or sold to the authorized recycler only
Public
  • Refrain from open burning of such plastic as it releases hazardous halogens, which have a negative impact on human health and climate change
  • Avoid dumping of plastic bottles in public places like market areas, bus stands, railway stations, cinema halls, parks, roadside, etc.
  • Ensure disposal of jars in designated recycling bins in public places

Awards & Recognition

2016

Tata Salt - Bagged Bronze Abby Awards in Cause Marketing category for Desh ka Salaam Campaign

2016

Tata Salt - Bagged Silver Abby Award at Goafest in the Radio Category for Desh ka Salaam Campaign.

2015

Tata Salt has been elected as 'Mera Brand'. ConsumerWorld Awards January 2005.

2015

Tata Salt - Most Trusted Brands, Ranked 2 in a Survey conducted by Brand Equity Survey 2015.

2012

Tata Salt- is a part of "Superbrands" 2012

2012

Tata Salt- Most Trusted Brands, Ranked at No. 3 in top ten brands in India

2010

Tata Salt- Placed in the Economic Times Brand Equity "Hall of Fame"

2009

Tata Salt- Most Trusted Food Brand by Brand Equity Survey 2009.

2008

Nation's No 1 Food Brand, and No 3 Most Trusted Brand – Brand Equity ET Survey 2008.

2007

Tata Salt ranked No. 2 Food brand in Brand Equity Survey of India's most trusted brands.

2006

Tata Salt – wins Popular Consumer Award and title ‘Master Brand’ – Bharti Vidyapeeth’s Institute of Management Studies & Research

2006

Shriram Award for the Best Article in Marketing.

2006

Tata Salt ranked No. 1 Food brand in Brand Equity Survey of India's most trusted brands.

2005

FMCG Consumer Reaction Award Indira Group of Institutes March 2005.

2005

Tata Salt has been elected as 'Mera Brand' ConsumerWorld Awards January 2005.

2005

Tata Salt ranked No. 1 Food brand in Brand Equity Survey of India's most trusted brands.

2004

Tata Salt named Superbrand in FMCG brands category Superbrands India

2004

Tata Salt ranked No. 1 Food brand in Brand Equity Survey of India's most trusted brands.

2003

Tata Salt named Superbrand in FMCG brands category Superbrands India

2003

Tata Salt ranked No. 1 Food brand in Brand Equity Survey of India's most trusted brands.

2002

Tata Salt is among the Top 20 brands globally AC Nielsen's Winning Brands Global Database